COBORN’S SUPERSTORE

Coborn’s rolling out effort to make health consciousness easier

19425 Evans Ave NW Elk River 763.441.1400

The list of reasons shoppers choose Coborn’s is about to get longer with the addition of NuVal™ Nutritional Scoring System.

It may sound complicated, but that’s one of the main reasons why an independent panel of nutrition and medical experts from leading universities and  health organizations, led by Dr. David Katz of the Yale-Griffin Prevention Research Center, sat down to develop it.

They want to turn the tide on the healthfulness of Americans, and they believe making it easier for people to eat healthy will help. Coborn’s agrees and has partnered with the CentraCare Health System out of St. Cloud.

CentraCare and the network’s Better Living: Exercise and Nutrition Daily Initiative, or BLEND, will help launch the program for the health-conscious grocer.

The community has appreciated the steps the grocery retailer has taken, like the largest natural foods section in the area and a wide array of fresh produce that greets customers as they enter the Elk River store.

Banners hang in Coborn’s to promote NuVal™, which will be explained by a team of nurses in March.

Health professionals are also eager to see the impact of such a program. BLEND’s coalition is composed of medical professionals, policy makers, educators, health-care advocates and parents who are committed to improving the health of children by reducing the epidemic of childhood obesity.

The NuVal™ Nutritional Scoring System is a food scoring system that helps customers see at a glance the nutritional value of the foods you buy. It rates all foods and beverages on a scale of 1 to 100.

The higher the NuVal™ score, the better the overall nutrition. Scores are displayed directly on the shelf tags, scale labels and other signage throughout the store, so shoppers can make quick and easy nutritional comparisons between foods.

Members of organizations like CentraCare appreciate that NuVal™ has done the science, so customers don’t have to. Coborn’s is always looking for ways to help its time-starved customers.

“It’s one more way we can help our busy customers and at the same time help their families stay healthy,” said Don Carlson, the manager of the Elk River Coborn’s.

NuVal™ Scores incorporate information from the nutrition fact panel and more. The score considers more than 30 nutrients and nutrition as well as the quality of the nutrients. The not-so-good stuff? It considers those, too, in terms of trans fat, saturated fat, cholesterol, sugar and sodium. The net result is one number from 1–100.

The higher the number, the better the nutrition.

Food and beverage manufacturers and special interest groups did not have a say, nor did Coborn’s.

Coborn’s shoppers Paul and Jennifer Hanson had help from their children — Paul Jr. and Kaitlyn — picking out food for the family on a recent shopping excursion.

The BLEND initiative has been called upon to help educate the community. A team of nurses from the CentraCare Health Foundation will be in Elk River from 10 a.m. to 2 p.m. on Saturday, March 17 to explain NuVal™.

Don’t be surprised if BLEND is back for other events like Kids Week, Customer Appreciation Days and community events to education the general public. Coborn’s is always looking out for its customers and their families.

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