Elk River City Council hires sign consultant

The Elk River City Council voted 4-1  Tuesday to hire Visual Communications to create a wayfinding signage program for the city. 

Mayor John Dietz was the lone no vote, citing a concern with the $65,000 cost.

The program is designed to create a more uniform look to city signs and make it easier for visitors to locate parks, downtown and other amenities. It also will include an inventory of existing signs to see where signs need to be added or removed.

The plan is expected to be good for the next 25 to 50 years. It will include plans for primary and secondary gateway entrance signs as well as signs for key intersections, signature parks and secondary parks and directory and directional signs.

City signs in the past have been created on an as-needed basis with no uniform look, according to Elk River Communications Coordinator RaeAnn Gardner. With a master plan, signs must meet certain standards before being created and placed.