Elk River’s brand, Powered by Nature, will be displayed prominently on a water tower in the city.
The Freeport Avenue water tower located along the west side of Highway 169, north of School Street, will be repainted this spring and the logo will be added at that time. The water tower will be painted the same white color used on the Gary Street water tower near the YMCA, according to Troy Adams, general manager of Elk River Municipal Utilities (ERMU).
The Powered by Nature logo will be approximately 9.5 feet tall and 25.5 feet wide and will be painted in blue on the east and west sides of the Freeport tower. The city’s logo will be painted on the north and south sides.
More than 40,000 vehicles pass by the Freeport water tower each day, according to Elk River Assistant Director of Economic Development Clay Wilfahrt.
Painting the Powered by Nature logo on the water tower will cost $6,000. ERMU and the Elk River Economic Development Authority will split the cost.
The painting is expected to be finished in June and last 10-15 years.