by Joni Astrup
The city of Elk River will spend up to $2,500 to install welcome signs at 20 entrances into the city.
The Elk River City Council approved the expenditure in a 5-0 vote on Monday, May 21.
More major roads such as County Road 1 will have larger signs tentatively proposed to be three feet in diameter. Less traveled streets such as 183rd Avenue will have smaller signs approximately two feet in diameter, according to Chris Leeseberg, city park planner-planner. The signs will cost about $75 to $100 each, including installation.
Only one entrance sign currently exists and that is the large monument along Highway 10 by Lake Orono. Large, landscape monuments are envisioned for the other three major entrances — east Highway 10 and Highway 169 at the north and south entrances to the city — as the budget permits, according to Leeseberg. They are not being put in at this time.
For the 20 welcome signs, the City Council considered three designs, two circular and one rectangular, and chose one of the circular designs. It features a blue rim around a white center with the city’s logo and the words Welcome and Powered by Nature (the city’s brand).
Mayor John Dietz suggested adding the Powered by Nature logo to the signs.
The signs are in response to the city’s vision and goal-setting process completed in 2011. One of the goals is “Utilizing brand, develop and construct consistent civic signage plan.”
Leeseberg said the goal was derived from comments that people don’t know when they are in Elk River.
“It was envisioned that attractive signage at each of the entrances would communicate the borders and general good will to visitors and residents,” he wrote in a memo to the City Council.